Your brand identity tells the story of your products and services, and communicates your values and what sets you apart before a prospect even reads a word.

Brand identity is about communication. It’s the first impression of how you communicate:
1. What your company does
2. What your company values
3. What sets your products and services apart

First impressions matter, and your brand identity ensures you appear cohesive, authoritative, polished and competent as soon as someone finds out about your company.

When you’ve finished the course, you’ll have all the assets you need to give you the authority and professional polish to make your first $1,000 in sales.

It’ll give you the confidence you need to put your idea out there, and the polish you need to attract customers.

You’ll learn the basics and a practical, hands-on approach, but this is not a general course about graphic design, marketing, or other more advanced or theoretical strategies.

Most of our students launch within a week. You’ll create your brand identity elements within a weekend, and most like to sit with it and tweak it for 2-4 days afterward. On average by Day 6 (Thursday, assuming you start the course Saturday), you’ll feel confident and ready to launch!

Because it’s the best! Storytelling is practical, universal, fun, and frees you. Once we dive into the course, you’ll realize how quick and easy visual storytelling makes it to get your ideas out of your head and onto a page / screen.

In my web development business, most of my clients wind up spending 3-6 weeks of time and money to hash out their brand identity, going through rounds and rounds of revisions. Sometimes they’ve also spent thousands of dollars on fancy PowerPoints or PDFs that display their new brand identity materials in beautiful ways, but provide no useful information whatsoever for when it comes to expanding their brand identity into web design and development.

Both the time spent and the fancy display materials are completely unnecessary. Brand identity design is something that you can do for yourself in a weekend, and your materials will be on par with the top 20% of my clients. They’ll be correctly formatted, visually pleasing, and optimized for web display.

In this class I’ll also walk you through exactly what you’ll need to present to your web designer and/or web developer so that they can best serve you, no fancy PowerPoint layouts or PDFs needed.

As long as you know how to surf the internet and use a program like Microsoft Word or send an email, you have all the skills you need, and we’ll show you the rest. This course makes it incredibly easy to follow along, and you'll have fun and try new things in the process.