Web Design & Development
what we do
Framing and re-framing your story
We help people tell their stories through their websites. We’re storytellers, translators, designers and experienced web developers. We work closely with clients to tell their story and build their brand identity through their websites and visual materials.
Each of Nimble’s sites is custom-built for speed, scalability, security and search engine optimization (SEO). We’ll help you build a scalable, reputation-building website that will help grow your client base and that you’ll be proud to share.
the Nimble method
What's Included in Each Website
Nimble is on a mission to democratize advanced technology and make high-quality websites affordable for everyone. Each of Nimble’s websites seamlessly integrates the frontend and backend with the same scalable and cost-effective cloud computing infrastructure as companies like Airbnb and Netflix.
Every detail of how our sites’ frontend, backend and underlying hardware interact has been thoroughly thought through, maximizing your search engine optimization (SEO), page speed, and user experience (UX).
1. Web Design & Development
Comprehensive web design
Logo and favicon creation, color palette and font implementation in line with brand identity
From any user screen, your site will be just as stunning and user-friendly as it is on your desktop.
Tablet optimization (large and small screens)
WordPress CMS installation, configuration and optimization
Comprehensive client training on how to easily and effectively manage and make updates to the new site
Code built with the future in mind, designed for speed, security, SEO, extensibility & simple maintenance.
2. Page Speed (UX & SEO)
Page speed is an important factor in user experience (UX) design & Google’s website ranking algorithm. A delay in page load times compromises user experience and decreases conversions, page views, and customer satisfaction.
Caching, minification, and lightweight, speedy code
Plugin review, minimal plugin use, and professional plugin pare-down
Lossless image compression, using cutting-edge image compression algorithms
Google Page Speed analytics to maximize page speed score
Large image files can slow down your site. All image files will be optimized for web loading, storage and display.
True dimension photo resizing
File format conversion to minimize page load times
Advanced image compression to dramatically improve page load times, without affecting how the image appears on screen
Your site will be run on the same high-performance infrastructure as companies like Netflix, AirBnB, Expedia and the New York Public Library. Since server response time is factored into Google’s page rank algorithm, this gives you a leg up in SEO.
Scalable, cost-effective infrastructure design with AWS Best-in-class cloud computing and microservices architecture
Additional Optional Features
This optional feature is appropriate for those who want to feature videos they cannot upload to YouTube or Vimeo (either because the videos are proprietary, or they do not have the licenses to distribute them), and thus want to host them themselves.
Because video files are large, loading self-hosted videos can really slow down a site. The way around this requires the following key features:
Video file format optimization
Maximum-quality compression, to make file sizes smaller without compromising your video’s picture quality
Loading the videos through a content delivery network (CDN). A CDN improves page load times, enhances site security, protects your intellectual property and smooths the download experience across the globe, so users viewing your site from anywhere experience the same load time.
If you have a large amount of proprietary videos you want to stream from your site, you may require web hosting on a server with a graphics processing unit (GPU), meaning a type of server that’s specifically optimized for displaying lots of videos while maintaining speed. Nimble can set this up for you via AWS, and they start at around $525 USD/year.
Once you’ve mastered strong page design and consistently producing standout content, page speed is the next most important factor in increasing traffic, page rank, subscribers and revenue.
Comprehensive page speed analysis for both mobile and desktop display, with deliverable visual report card
Advanced code tweaks to optimize page speed for mobile and desktop viewing, until your page speed rivals or surpasses rival content-rich, millennial- catering, industry-leading websites
3. Search Engine Optimization (SEO)
Additional Optional Features
For a new website, it can take 3-4 months to get indexed by Google. This process will condense the timeline to weeks, and maximize the position you enter at when you first start.
Google Analytics account setup, with accompanying sitemap & HTTPS submission to Google Search Engine, in order to ensure your website is indexed as quickly as possible
Custom page snippets written for all pages, which elegantly summarize your content, target keywords, and strategically customize the text of the page preview displayed in the Google Search Results.
With Google Analytics, you can track your website’s traffic over time, as well as useful performance metrics like:
- Where your visitors are finding your site (whether it’s a Google Search, your Facebook or LinkedIn page, or other social media channels)
- Which pages your audience visits most often, and how much time they spend there
- Your audience demographics (age, gender, devices used, and other information
You don’t have to become an expert on reading Google Analytics data to get started. Nimble can analyze the Google Analytics data for you every 30-60 days, providing you an easy-to-follow dynamic dashboard that visually breaks down key data points. We’ll also provide you 2-3 actionable insights based on the data each month, which you can use to shape your digital marketing, content creation, and web design strategies.
For more information on our Dynamic Dashboards for Google Analytics, starting at $25/month, click here.
When you don’t know where to get started, Nimble will write your copy for you, including all copy for Home, About, Contact, Team, and Jobs pages.
Copywriting for all pages to maximize SEO
Daily or weekly automatic backups of all code, images, video, and blog posts to AWS S3 (relative to Dropbox, using AWS dramatically reduces the costs of storing the backups, and enhances the security of the backups)
Point-in-time restoration configuration and client training
Free, lifetime SSL certificate acquisition (by comparison, GoDaddy charges $65-80 per year for the same service)
SSL installation, configuration and automatic renewal
Alert sent to Google Search Console, informing them you now have an SSL certificate, which will improve the SEO of your site (optional — requires purchase of the Advanced SEO package)
3 layered firewalls
DDoS mitigation techniques
Packet sniffing & port scanning protection
Data privacy shield
5. Audience Development & Social Media Marketing
Building an email listserv and/or keeping up a quarterly newsletter are key ways to build and keep in touch with your audience.
MailChimp or Salesforce email listserv setup
Responsive email sign-up/newsletter subscription boxes embedded throughout your site
Automatic funnelling of user sign-up info to your MailChimp subscribers list, so you don’t have to manually enter them yourself
(Optional) Redirects configured so that upon subscribing, users are given access to a lead magnet, digital download (e.g. a PDF), survey, or other restricted access area
Icon links to your social media profiles strategically positioned around the site, including on responsive mobile and tablet versions
Share-ready links to promote your new site, featuring keyword content and images.
6. User Experience (UX) Design
Thoughtfully designed navigational structure, web elements, and layout that make your website accessible and easy to use for all.
Each Nimble website includes up to two (2) stylized contact form designs, and we will integrate your website’s contact forms with your email account. That way, messages sent through your site’s contact forms will be received directly in your inbox.*
SMTP & MX record setup, so you can receive emails through your contact forms without placing any additional load on your website
* Integrating Gmail and GSuite accounts is included in the cost of your Nimble website. For Outlook accounts, an additional $40 charge will be incurred, to license the software required to integrate the web forms with your email account.
Custom Google Map on a Location page (requires Google Maps API registration & setup)
7. Optional Extras: E-Commerce Stores, Scheduling, and Donations Forms
optional features include
Upload or update products via a spreadsheet: When you have hundreds of products, this saves you tons of time and improves the accuracy of your uploads.
Manage the products you have in stock: While logged into your website, you’ll be able track products that are low in stock, out of stock, or just view your general stock totals for each product.
Manage all your orders in one place: While logged in to your website, you’ll be able to view and manage all your orders — who placed the order and their contact info, what the order is for, payment info, order status, etc. You can also updated the status of the order (Processing, Shipped, etc.), issue refunds, cancel orders, etc.
Create coupon codes: Create coupons to promote certain products, offer a discount on a user’s first order, or provide a seasonal or holiday discount. When integrated with MailChimp, you can even collect listserv subscribers’ birthdays, and email them special coupons for their special day.
Dynamic dashboards to view and analyze earnings reports: While logged into your website, you can track your earnings and compare your sales over time. You can also track sales by date, sales by product, sales by category, and coupons used by date.
Keep a log of all customers, so you can stay in touch: While logged into your website, you’ll see a list of all customers, their details, and their order history. In compliance with the GDPR, for those who opt-in to your listserv, you’ll be able to stay in touch, sending them product updates and coupon codes to drive loyalty to your site.
Allow clients to search for convenient appointment times and book appointments online, using a beautifully designed responsive scheduling reform. Example here.
(Optional) Upsell by allowing clients to choose to add one or more optional extras onto their service.
Payments accepted via credit card or PayPal: Allow donations to be made via credit card payments powered by Stripe, or through PayPal. Note: Requires the client to create free Stripe and/or PayPal accounts. Nimble can help you set up the accounts, or provide you the information on how to get started.
One-time or recurring donations: Allow donors to select whether they’d like to give a one-time donation or begin a monthly recurring donation.
Won’t slow down your site: While a variety of software solutions advertise painless donations forms for nonprofits, a lot are not well-built. Nimble’s donations forms are built the Nimble way, and won’t compromise the speed or security of your site.