The Method of Brand Identity
Build your brand identity in a weekend using the Storyteller’s Method of Brand Identity℠. You’ll learn how to build a brand identity that will:
Get Your New Business Ready For Launch Within One Week
In The Storyteller’s Method of Brand Identity, you’ll learn the foundations of how to visually communicate the story of your products or services and what makes your company unique through brand identity design. You’ll discover how to connect with your target customers or audience using polished visual materials that establish your authority as a business and position your company as a “go-to” resource.
By the end of this course, you'll be able to:
Reach your target audience with a fresh logo, fonts, and color palette strategically designed to communicate the story of your products, services and what sets your company apart.
Establish your authority and professional credibility with a visually pleasing, cohesive brand identity.
Learn how to get your ideas out of your head and onto the page, in a way that gives you full empowerment and control as your brand evolves over time.
Our approach “demystifies” the technology
Easy-to-follow, over-the-shoulder tech tutorials using all free software will guide you step-by-step on how to get your ideas out of your head and onto the screen. You don’t have to be “techy” to do this — if you can work your way around Microsoft Word, you’ve got all the skills you’ll need to follow along (though we’ll seriously upgrade your skills by the end of this webinar!)
The skills you learn here will help you save hundreds or even thousands of dollars for your company, by giving you all the resources and design assets you’ll need to create marketing materials for your company like business cards, signage or print ads, or even web design.
Does this sound familiar?
"I need to get my business started now,
but I have no idea
how to get started."
If so, you're in the right place!
This is where you start.
We’re here to help you get your foot in the door, giving you the tools you need to professionally present yourself and get your business launched within a week.
What makes our approach different
Independence & Control
We show you how to mix cost-effective DIY strategies with the professional polish and taste-making you’ll need to “wow” your target audience and customers. By learning how to create your brand identity materials yourself, you’ll feel the relief of being able to get your ideas out of your head and onto the page. As the creator you’ll also have full ownership and control over your brand identity, so you’ll be empowered to make tweaks and improvements as your business grows and evolves.
This course is not a general course about graphic design and marketing and other more advanced strategies. It is about one specific system, the Storyteller's Method of Brand Design, that’s designed to help you achieve one specific goal: To visually communicate the story of your products and services, in a way that connects with your target audience or customers in a way that will help grow your business.
That’s why you can get this done in a weekend.
Meet Your Instructor
Hi! I'm Hannah Smythe, Founder & Lead Web Engineer at Nimble Technology
I help people build better websites. A storyteller, designer, and experienced web engineer, I’m passionate about helping people grow their businesses using smart, well-built technology and marketing systems.
I created this course with the goal of giving students a strong foundation in simple, straightforward, powerful & polished design strategies so that you can then leverage those to make the next steps in building your website, sales, marketing & advertising strategies So. Much. Smoother. Throughout the course, I take an “explain it like I’m 12” approach to all the techy bits, and will walk you step-by-step, clearly and thoroughly, through each step of the process.
Ready to get started?
Create all the foundational design and marketing materials you need so that you can establish their professional identity as a business and get out there and generate your first $1k in income, while getting your business launched within a week.
What Learners Are Saying
Our Most Frequently Asked Questions
Here's Everything That's Included In This Course:
Module I: The Storyteller's Method
Module II: Create Your Color Palette
Module III: Create Your Branded Font Pairing
Module IV: Design Your Favicon (Logo Icon)
Module V: Design Your Logo
Module VI: Packaging Your Brand Identity
Bonus #1: The Audience Profile Worksheet
Get the exact questions I've used with clients since 2017, to help firm up the profile of your target audience so you can create a brand that both expresses your unique value proposition and is tailored to connect with your ideal customers.
Bonus #2: How To Design Business Cards, Signage & Letterhead
Learn how to take your newly created brand assets and turn them into sleek and compelling print marketing materials.
Bonus #3: What Not To Buy When Planning to Design / Develop A New Website
Get the inside scoop on exactly how your newly created assets can help you save time and money in the web design & development process, so you don't pay for any services you don't actually need.