The Storyteller's Method of Brand Identity

The Method of Brand Identity

Build your brand identity in a weekend using the Storyteller’s Method of Brand Identity℠. You’ll learn how to build a brand identity that will:

Connect with your target audience and customers
Visually communicate your brand values
Save 2-6 weeks on designing & developing your website and creating your marketing materials
Give you the professional polish you need to go make your first $1,000 USD with your new business idea

Get Your New Business Ready For Launch Within One Week

In The Storyteller’s Method of Brand Identity, you’ll learn the foundations of how to visually communicate the story of your products or services and what makes your company unique through brand identity design. You’ll discover how to connect with your target customers or audience using polished visual materials that establish your authority as a business and position your company as a “go-to” resource.

By the end of this course, you'll be able to:

Reach your target audience with a fresh logo, fonts, and color palette strategically designed to communicate the story of your products, services and what sets your company apart.

Establish your authority and professional credibility with a visually pleasing, cohesive brand identity.

Learn how to get your ideas out of your head and onto the page, in a way that gives you full empowerment and control as your brand evolves over time.

Our approach “demystifies” the technology

Easy-to-follow, over-the-shoulder tech tutorials using all free software will guide you step-by-step on how to get your ideas out of your head and onto the screen. You don’t have to be “techy” to do this — if you can work your way around Microsoft Word, you’ve got all the skills you’ll need to follow along (though we’ll seriously upgrade your skills by the end of this webinar!)

The skills you learn here will help you save hundreds or even thousands of dollars for your company, by giving you all the resources and design assets you’ll need to create marketing materials for your company like business cards, signage or print ads, or even web design.

Does this sound familiar?

"I need to get my business started now,
but I have no idea
how to get started."

If so, you're in the right place!

This is where you start.
We’re here to help you get your foot in the door, giving you the tools you need to professionally present yourself and get your business launched within a week.

What makes our approach different

Independence & Control

We show you how to mix cost-effective DIY strategies with the professional polish and taste-making you’ll need to “wow” your target audience and customers. By learning how to create your brand identity materials yourself, you’ll feel the relief of being able to get your ideas out of your head and onto the page. As the creator you’ll also have full ownership and control over your brand identity, so you’ll be empowered to make tweaks and improvements as your business grows and evolves.

Targeted Approach

This course is not a general course about graphic design and marketing and other more advanced strategies. It is about one specific system, the Storyteller's Method of Brand Design, that’s designed to help you achieve one specific goal: To visually communicate the story of your products and services, in a way that connects with your target audience or customers in a way that will help grow your business.

That’s why you can get this done in a weekend.

Meet Your Instructor

Hi! I'm Hannah Smythe, Founder & Lead Web Engineer at Nimble Technology

I help people build better websites. A storyteller, designer, and experienced web engineer, I’m passionate about helping people grow their businesses using smart, well-built technology and marketing systems.

I created this course with the goal of giving students a strong foundation in simple, straightforward, powerful & polished design strategies so that you can then leverage those to make the next steps in building your website, sales, marketing & advertising strategies So. Much. Smoother. Throughout the course, I take an “explain it like I’m 12” approach to all the techy bits, and will walk you step-by-step, clearly and thoroughly, through each step of the process.

Ready to get started?

Create all the foundational design and marketing materials you need so that you can establish their professional identity as a business and get out there and generate your first $1k in income, while getting your business launched within a week.

What Learners Are Saying

From this course I learned how having a visually pleasing brand identity will make you stand out, even in a saturated market. We all like looking at nice things. So when we find a business with crisp, clear visual materials, we relax a little and say ahhh. It’s something that communicates quality to us. So glad I found this course, because now my brand and business speak to those qualities!

Lydia D.

Personal Development Coach

The quick win: you’ll look good. You will look professional. And people will not be turned off by your branding, which is something that happens a lot with early-stage businesses, which just throws up unnecessary roadblocks. So there’s both a short and long term benefit here, which is unusual for a mini-course.

Raúl M.

Product Manager

Let me chime in on the medium-term! You get this off your plate. It's done. It will save you 2-6 weeks of trying to get someone else to do this for you, and that's a win in my book.

Amira K.

Sales & Marketing Manager

Our Most Frequently Asked Questions

If you can email & use a program like Microsoft Word, you have all the tools you need to succeed in this course. I’ll be giving you step-by-step video tutorials, where you’ll be following along with my screen while I show you the exact steps I use to create each piece of a brand identity package.

Plus, you don’t have to be good at technology, because you can learn it! Following along with me, through this interactive project using all free software, is all you’ll need to do to dramatically boost your skills and confidence at using technology.

Lastly, please don’t have any worries about getting started, even if you’ve tried things like this before but it didn’t go so well. A lot of things with design that would’ve been a little more challenging a few years ago no longer are. Because of advances in technology, the sort of things we’ll be working through here have become fairly simple, and I promise I’ll be guiding you through all the easiest (but also most effective!) techniques.

While this course is targeted at business owners and founders. If you are a Graphic Designer, Logo Maker, Brand Identity Designer, or Web Graphic creator and looking for a scaleable, repeatable system that will help streamline your business processes and maximize the impact you have for your clients, this course will give you the blueprint you need to get started.

In my web development business, most of my clients wind up taking 2-6 weeks to hash out their brand identity, going through rounds and rounds of revisions. Sometimes they’ve also spent thousands of dollars on fancy PowerPoints or PDFs that display their new brand identity materials in beautiful ways, but provide no useful information whatsoever for when it comes to expanding their brand identity into web design and development. Both the time spent and the fancy display materials are completely unnecessary. This is something that you can do for yourself in a weekend, and your materials will be on par with the top 20% of my clients. I’ll also walk you through exactly what you’ll need to present to your web designer and/or web developer so that they can best serve you, no fancy PowerPoint layouts or PDFs needed.

If you have a passion for design software you’ll have a leg up, but you don’t need to be a designer to create a brand identity that feels “right” and looks good.

The most important thing in successfully creating your brand identity are a few simple strategies for understanding what makes a good brand identity, and then the basic know-how on how to get the ideas from your head onto a screen. We’ll walk you through all of this, and you’ll soon discover it’s way more straightforward than you might think.

If you can work your way around Microsoft Word/Google Docs, send an email, and maybe have once or twice dabbled in making changes to an Excel/Google Sheets document, you’ll be fine. Similarly, if you’ve ever created an online newsletter, built an online survey, or created anything in InDesign you’ll be fine as well.

Here's Everything That's Included In This Course:

Module I: The Storyteller's Method

Module II: Create Your Color Palette

Module III: Create Your Branded Font Pairing

Module IV: Design Your Favicon (Logo Icon)

Module V: Design Your Logo

Module VI: Packaging Your Brand Identity

Bonus #1: The Audience Profile Worksheet

Get the exact questions I've used with clients since 2017, to help firm up the profile of your target audience so you can create a brand that both expresses your unique value proposition and is tailored to connect with your ideal customers.

Bonus #2: How To Design Business Cards, Signage & Letterhead

Learn how to take your newly created brand assets and turn them into sleek and compelling print marketing materials.

Bonus #3: What Not To Buy When Planning to Design / Develop A New Website

Get the inside scoop on exactly how your newly created assets can help you save time and money in the web design & development process, so you don't pay for any services you don't actually need.