Case Study: Cozy Cove Marketing & Web Design Overhaul

Project Overview

The Client: Cozy Cove Massage Studio

Project Category: Website Redesign & Branding

Overview: To celebrate 5 years in business, local business owner Carla Meyers wanted to lift her rankings in Google search results and increase revenue by attracting new clients. The studio’s website had not been updated since 2013, and was nearly unusable on mobile devices. The studio was having difficulty attracting younger customers, while overpaying hundreds of dollars for Wix and an outdated online scheduler subscription. Gearing up to raise her prices, Carla wanted a new website that would position her as an expert on massage, improve her search engine optimization (SEO) and increase her revenue by attracting new clients.

The Challenge

Carla’s priority was maintaining the warmth of her old website (and studio!) on her new site. To update for 2018, a complete redesign was necessary, as the old site had relied on Flash and outdated designs that slowed page speed and were not search engine- friendly. How could we capture the spirit of Cozy Cove, using cutting-edge design and best practices?

The Solution

Stunning 4K photos of local scenery communicate warmth on the redesigned site. An on-site blog, launched to showcase Carla’s expertise, increases Cozy Cove’s SEO, and opens an additional revenue stream through Amazon Affiliate links. A Brand Identity Package including an A-Frame, posters & newspaper advertisements further reaches her target audience.

Tools Used

Web Design & Development: CSS3, HTML5, PHP

Content Management System: WordPress

Hosting: Amazon Web Services Elastic Compute Cloud (AWS EC2)

Additional Features:

  • Yoast SEO & readability analysis
  • Google Analytics
  • Web-optimized image compression increasing free storage capacity by 500%
  • Complete website security
  • 1-click restore with AWS S3 backup
  • Bookly appointment scheduler with Responsive Design
  • Minified code for maximal page speed
  • Free-to-use images licensed under Creative Commons
  • Amazon Associates affiliate program to bring in extra revenue via recommended products
  • MailChimp newsletter subscription & email list builder
  • Social media share buttons to maximize blog post reach
  • Facebook & Instagram for Business integration, enabling post engagement to be quantitatively measured and tracked

To view the completed project, please visit: http://cozycovemassagestudio.com

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